Hero films

In video marketing, a ‘hero film’ normally refers to the film that is the first thing visitors see on the top of a website’s homepage. These are all about attention-grabbing content: a high-impact, visually engaging video designed to capture attention and introduce a brand or product to a broad audience. 

Its purposes are usually to:

• Drive Awareness – to create a strong initial impression, generate buzz, and drive viewers to learn more or make a purchase.
• Be the top of the Funnel – hero films are typically placed at the beginning of a marketing funnel, aiming to attract new viewers rather than catering to existing customers.
• Lead with bold creative choices – they often employ bold creative choices and emotional appeals to stand out from the noise and resonate with viewers.

While any film that autoplays on a website’s homepage is usually mute (and therefore needs to work with no sound and in just a few seconds before a viewer might click away), ‘hero film’ can also sometimes mean the main film (with audio) that shows off a product or service, especially if a client is ordering multiple films.

Check out some of our favourite examples of hero films below.

The Hatchery at Middle Aston

Experience Oxfordshire venues film

ORN Furniture: From Drawing Board to Showroom

Catesby Tunnel: 150 Years in the Making

Dementia Active

JetLev Flyer UK: Get Airborne

Prodrive: The Simulator

Miller Ground Touch: Innovation Meets Excavation

Sun Rising Natural Burial Ground and Nature Reserve

College of Laboratory Animal Science & Technology (CLAST)