One of our regular requests is to create videos for the science and technology sector, an industry which greatly benefits from a medium that is able to break down complex processes and explanations into easy-to-understand ideas. Video is a fantastic way for leaders in their field to educate audiences across a wide range of platforms to create awareness, influence decision-making and build trust and engagement.
Being based in Oxfordshire we are near the heart of the science and technology sector in the UK. We have created numerous videos for the leading sites and campuses in the field, including shoots with UK Atomic Energy Authority (UKAEA), The Science Council, Createc, MRC Harwell, Technicians Make it Happen, Oxford Nanopore Technologies and even CERN in Geneva, so this is an industry we know very well.
The tone of our science and technology films is what our clients like about us and it’s what we aim for with each project. We aim to make your company look cutting-edge and intelligent, but still retaining a sense of fun and approachability. We aim to make memorable, engaging films that make sense no matter what the subject and get the message across to your audience. We pride ourselves on being able to bring fresh outsider’s eyes to any complex topic, making it accessible, informative and entertaining to the average viewer.
Some of the ways we are always looking to simplify starts with our planning sessions with the client. We will approach each topic as a complete outsider and try and get our heads around it first – if we can understand it ourselves, then others will too. We encourage simplicity in script and interviews such as a lack of acronyms and abbreviations, and for short explainer videos often rely on genuine unscripted interview answers to get challenging processes explained in plain, accessible English.
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