People never want to talk to a business they know nothing about. You want to make your business so different and unique that people will come flooding in the door and will want to be customers. If you’re someone who has a business and has been explaining what you do a thousand times this year to a thousand different people, think of the time you could save if you said it once in the best possible way and everyone got to see that before they even met you.
At Unexplored Films we specialise in making high-end short professional videos for a multitude of sectors, providing high level content that tells their story. After working with so many amazing companies and brands all over the world, the one thing that we have taken away from it all is the power an engaging video can have over its audience.
Good videos create emotion. No one gets as excited and fired up about a PDF or a PowerPoint presentation as they do by watching an engaging video!
The one type of video that any kind of company can implement is essentially a ‘video business card’ which outlines quickly and simply what you do, why you do it and who you can help. It’s a short film that shows you in the best possible light doing what you’re passionate about to create awareness about your brand and demonstrate credibility.
It can be an asset that takes people all around your business and shows them everything that you specialise in. And the best part is you’ve basically built a human connection before your customers even walk through the door, better than 100 salesmen all working at once! It’s a video that’s constantly marketing for you, while you’re working with other clients, while you’re relaxing, while you’re asleep. A video that could not only sit on your home page, but could be targeted specifically to the genders and demographics and areas in society that your product appeals to.
Your brand isn’t just your logo – it’s your promise. So tell people what they can expect from you and why they should choose you over your competitors.
One of our favourite marketing quotes of all time is “Canon sells memories, not cameras.” Think about the personal benefits of your product or service, and how you can showcase those for everyone to see, something that you can share with everyone in your community and position yourself as the go to place for the service that you’re providing.
If this sounds like something that might be a good fit for your business and you have a great story to tell, get in touch with us: Contact Page
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