Beat Fitness, based in Middle Aston and Banbury, wanted a fun new reel for their socials which could also sit on their website’s ‘about’ page.

We made this fun piece at the same time as a banner for their homepage (seen here: https://www.unexploredfilms.com/beat-fitness-hero-banner/) 
so we were deliberately shooting enough content for both the mute / widescreen banner and also this talking / vertical social reel. This is a great example of having several deliverables in mind when commissioning a shoot, and allowing the results to be used in several places – in fact we deliberately filmed some of the handheld action shots at diagonals, so they could be used natively as either portrait or landscape with no cropping needed. 

While the runtime was short (20 seconds or less), we suggested including a few interview lines from the company side setting out what makes Beat unique, and one powerful testimonial from a happy customer (which is one of the greatest things you can ever include in a social video). Naturally we suggested subtitling the dialogue, as social platforms will autoplay video on mute – so this means you don’t miss what is being said.

Don’t forget to get that BTS – it can make a whole separate piece and increase interest further! See here for our own social piece from this shoot, combining behind the scenes footage with the synchronised finished shots Unexplored Films x Beat Fitness