Here’s another example of our own social content – in this case, a behind-the-scenes angle of our shoot with Beat Fitness, synchronised to the finished shots. This is a great way to reveal the process used to capture a shot, and the audience can play a fun game of looking between the two shots as they move. The side-by-side approach has the advantage that both the vertical BTS video and the landscape finished shot don’t need much cropping when stacked like this. Videos like these make some of our most highly engaging posts, and are one of our favourite methods of sharing what we do!
