SMG North America wanted a punchy presence on LinkedIn for its company rebrand, which resulted in a series of vertical videos beginning with this one (all filmed at the same time of course).

We framed these wide enough so that both a vertical and horizontal version would be possible to create, with totally different looks and feels.

While this example is a little lengthier than usual and deliberately uses more of a formal scripted approach (as was requested by the client as it was primarily for LinkedIn’s corporate audience), it does also show off one of the more creative methods of subtitling to hold your attention – this method is called ‘karaoke’ and you can see why!