“If you are out there in the locksmith industry and you’re not here today, you are absolutely missing out. This is the place to be.”
MLA EXPO is always packed with conversations, connections and innovation – bringing locksmiths, suppliers and industry pros together.
The Master Locksmiths Association approached us wanting a flagship highlights film that both captured the flavour of the event and could be used to promote future events and sponsorship. In order to do this, we asked for one keynote interviewee from the MLA itself (Steffan George) plus four business representatives from different stalls, and the best place to start with this was the event sponsors themselves (John Gill from Dorix, Billie Harris from 3D Group UK, James Shere from Dormakaba UK and Jo Milne-Rowe from Codelocks) – who could easily share what they thought makes the show so special.
We worked quickly on the day, getting these key interviews and enough supporting footage and timelapses to illustrate every point being made, with wide shots captured during the busiest hours of the show to ensure the large space looked as full as possible.
As part of our package for the event, we not only created this flagship highlights film but also a square subtitled version of this film for social channels, and also 4 different 30-second cutdowns of this piece in the same social-friendly format (one based around each sponsor) to create even more to share. Never forget that one filming assignment can lead to multiple deliverables!
