This was a hugely fun assignment for award-winning drama group Banbury Cross Players, to promote their side-splitting comedy whodunnit Inspector Drake and the Perfekt Crime by David Tristram.

You’ll notice in this example the video (which was originally shot 16×9 landscape) sits as a square within the longer vertical frame, meaning the rest of the space can be used for colourful branding and the show’s name, which stays onscreen the whole time. Viewers therefore have far more awareness of what show they are watching an ad for throughout than if it was just a quick glimpse of the show name at the end. This leaves the bottom of the screen conveniently available be used for the subtitles (especially important as films on social channels autoplay on mute) meaning they don’t have to cover pert of the moving video.

With this example, your 16×9-filmed footage (which here has been cropped to square) could still be used in landscape format, without the top and bottom branding, for your website or elsewhere.