Threefold is an industry-leading friendly shopper media agency that connects brands, retailers and shoppers. They are part of Shopper Media Group (SMG) along with sister companies Capture and Lobster, and have bases in London, Manchester and Liverpool to oversee their brand partnerships.
Threefold wanted a short fun promo video to set up what they do and how they help their clients. This had multiple uses – it could sit on their website and be released on their social channels, but they also found additional uses by folding it into their away day video (which we also made for them) to inspire their employees, and also used it as part of SMG’s entry for the National Business Awards that year, which they won. It just shows that you can find endless ways to repurpose video content to promote your brand through both internal and external channels.