Miller Ground Breaking is an industry-leading builder of construction equipment based in Cramlington, Northumberland. They needed an exciting branded launch video to showcase their latest product, the GTX coupler. This is a revolutionary device to allow excavators to attach and detach different digging accessories without the need for people nearby, eliminating a large safety risk. The device delivers the safest and lowest class-leading quick coupler in the marketplace. It is easy for a driver to operate from the comfort and safety of the cab, and is far lighter and stronger than any other quick hitch coupler.
For this film we knew we needed to deliver something special. We started by discussing the story beats with the client and the key messages that we needed to convey – 40 years of the company’s history, a theme of ‘innovation meets excavation’, pushing the boundaries with industry-leading design, a new era of attachment safety; a product that is earth moving, ground breaking, award winning, and has a sleek cutting-edge design. Next we found the right music track and then storyboarded the sequence using an animatic to match the beats and timings. This meant we knew exactly what we had to film before we even began the shoot.